Baja California Debuts “Drive South” Initiative to Help Travelers Plan for Future Trips
New website features itineraries, maps and resources to streamline road trip travel
TIJUANA, Mexico–(BUSINESS WIRE)–Following its recent rebrand in April 2021, the State of Baja California today launched “Drive South”, a new website featuring comprehensive itineraries including hotel, restaurant and activity recommendations for travelers to begin planning future road trips across the border.
Highlighting must-visit stops throughout the seven tourist destinations in the region, including Mexicali, Tijuana, Ensenada, San Felipe, Rosarito, San Quintín and Tecate, eight different itineraries were created to appeal to a variety of travelers and experiences. From wine lovers and foodies to outdoor explorers and adventure seekers, the itineraries – which range in length from two to six days – seek to make the planning process easier and customizable based on interest. In addition, the site also includes a “Know Before You Go” section with safety information and helpful tips for navigating the roads.
“Road trips will continue to be popular in 2021 and beyond as travelers look for safe ways to explore nearby destinations,” said Baja California Secretary of Tourism and Sustainable Economic Development (SEST) Mario Escobedo Carignan. “Knowing this, we wanted to create an online platform to streamline the research process and make it even easier for people to drive south and discover the beauty and adventure in Baja.”
As part of Mexico’s color-coded phased re-opening system, every week, each region in Mexico is assigned a color which determines the level of activity within that municipality, ranging from the most restrictive Red phase (essential activities only) to Green (resumption of normal daily activities). Based on current COVID cases, Baja California is in the Yellow phase, meaning all economic activities are allowed including hotels, restaurants and shopping malls with certain capacities for residents and visitors. All businesses and activities must enforce appropriate safety measures and protocol including social distancing and mask mandates.
For more information, please visit www.bajacalifornia.travel. For general information about COVID-19 protocol in Mexico, please visit https://coronavirus.gob.mx/, or dial 078 from anywhere within the state to be connected with a representative (from international carriers please dial 686-159-0126).
About Baja California
The State of Baja California occupies the northern half of the Baja California peninsula, providing some of Mexico’s most dramatic sea and landscapes. The State is made up of seven tourist destinations, including its capital, Mexicali, along with Tijuana, Ensenada, San Felipe, Rosarito, San Quintín and Tecate. From remote deserts and beaches to lush forests, the region is known for an array of outdoor activities, including spectacular camping, hiking, world-class surfing, sailing, deep sea fishing, and more. Baja California is also home to a growing gastronomy movement, with world-renowned restaurants and chefs, along with wineries and craft breweries that produce more than 80 percent of craft beer and 90 percent of wine in Mexico. In addition to tourism and hospitality, its unique bi-national location with California and Arizona to the north present collaborative business opportunities on a global scale. From manufacturing and healthcare to aerospace and technology, Baja California is at the forefront of cross-border economic development. For more information, please visit www.bajacalifornia.travel. Visitors can also join the conversation on Facebook (@BajaCaliforniaTravelEng ), Instagram (@bajacaliforniatraveleng), and Twitter (@BajaTravelEng).
EDITOR’S NOTE: A link to download image assets can be found here: https://www.dropbox.com/t/rjg8dmjotcSEvCzj
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