Worldwide Athleisure Industry to 2026 – Growing Prominence of Online Shopping Presents Opportunities – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Global Athleisure Market (2021-2026) by Product Type, Distribution Channel, End User, Fabric, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis” report has been added to ResearchAndMarkets.com’s offering.

The Global Athleisure Market is estimated to be USD 144.25 Bn in 2021 and is expected to reach USD 281.4 Bn by 2026, growing at a CAGR of 14.3%.

The major factors driving the growth of the global athleisure market are the increase in the adoption of attractive and stylish athleisure clothing in offices and workplaces, the rise in the trend of health and wellness. Furthermore, unique brand efforts by manufacturers, which include advanced features of colors, fabric, comfort, and styling fashionable casual wear and the celebrity endorsements and social media participation by key players, have shifted millennials’ and young customers’ perceptions towards athleisure products, thus driving the market growth. In addition, the release of new goods by Manufacturers that are made of durable, robust, and high-quality materials and can be used for a variety of activities such as yoga, cycling, jogging, mountain climbing, snowboarding, skiing, sailing, and other sports are propelling and creating more opportunities for the market growth.

However, the fluctuating price of raw materials and the availability of various counterfeit products available in physical stores and online stores are restraining and creating challenges for the market.

Recent Developments

1. Puma & ac Milan launch new away kit celebrating Fondazione Milan promoting “From Milan to the World” initiative. – 21st July 2021

2. Puma Launches New Era with The Ultra 1.3 Featuring A Unisex And A Women-Specific Fit. – 15th July 2020

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Athleisure Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the analyst’s Proprietary competitive positioning tool.

Market Dynamics

Drivers

• Growing Trend for Health and Wellness
• Rising Trend of Athleisure in workspaces and social gatherings
• Growing Millennials Population

Restraints

• Availability of fake brands
• Fluctuating Price of Raw Materials

Opportunities

• Growing Demand for Stylish and Comfort Products
• Growing Prominence of Online Shopping

Challenges

• Instability in Commodity Market and High Cost of Athleisure

Companies Mentioned

• Adidas AG
• American Eagle Outfitters Inc
• Artemis S.A
• Asics Corporation
• Columbia Sportswear Company
• DICK’S Sporting Goods, Inc
• EYSOM
• Esprit Retail
• Gap Inc
• Hennes & Mauritz AB (H&M)
• Human Performance Engineering
• Lululemon athletica inc.
• NIKE, Inc
• New Balance
• PUMA SE
• PVH Corp
• Reebok
• Skechers U.S.A., Inc
• The North Face (VF Corporation (VFC))
• Under Armour, Inc
• VF Corporation

For more information about this report visit https://www.researchandmarkets.com/r/9vrds6

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