Business of the Copa America 2021 – Property Profile, Sponsorship and Media Landscape – ResearchAndMarkets.com
DUBLIN–(BUSINESS WIRE)–The “Business of the Copa America 2021 – Property Profile, Sponsorship and Media Landscape” report has been added to ResearchAndMarkets.com’s offering.
The 2021 event for the most part saw no fans at its games which are estimated to have cost the tournament around $59.93 million in ticket sales.
This report takes a closer look at continental soccer competition which this year took place in Brazil after a chaotic few weeks in the build up to the tournament, when it lost its two initial host countries.
The report looks at the business of the tournament, specifically the sponsorship and media landscapes of the Copa America, with a further break down of the player power, the impact of COVID-19 and estimated ticket losses. Brazil stepped in at the last hour to host a 12-month delayed Copa America which had been hit hard by COVID-19.
The trend in recent years has seen a greater interest in following individual players rather than the teams, with Lionel Messi 335 million combined fans far greater than any of the ten competing nations. From a sponsorship perspective, the standout deals surround the national kit supplier partnerships, for which Nike boast the highest valued and most prestigious deal in global soccer via their partnership with Brazil.
Highlights include a comprehensive look at the commercial landscape of the competition and all the main monetary incomes. The report looks closely at the COVID-19 restrictions in place, which have had a significant effect on the organisation and structure of the 2021 competition. It outlines a number of facts and figures related to this year’s event.
Scope
- This report looks to give a strong overview of the main business related aspects of the Copa America competition.
- It offers a strong insight into the deals and landscape of the 2021 event with a strong break down of all concerned major deals.
- The competition, like so many in global sport over the past 15 months, has struggled with the events of the pandemic and this report looks at highlighting the major issues faced and contextualise the extent to which it has been effected.
Key Topics Covered:
1. Executive Summary
2. Copa America Overview
3. Copa America Social Media
4. Impact of COVID-19
5. Media Landscape
6. Kit Supplier Deals
7. Sponsorship Analysis
List of Tables
- Ticket Losses Table
List of Figures
- COVID-19 Graphs
- Host City Attendance Charts
- Attendance Breakdown Charts
- Kit Supplier Chart
For more information about this report visit https://www.researchandmarkets.com/r/1ug6mt
Contacts
ResearchAndMarkets.com
Laura Wood, Senior Press Manager
[email protected]
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
