Worldwide Industry for Marketing Analytics Software to 2026 – Featuring Adobe, Accenture and IBM Among Others – ResearchAndMarkets.com
DUBLIN–(BUSINESS WIRE)–The “Global Marketing Analytics Software Market By Application, By Deployment Type, By Organization Size, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026” report has been added to ResearchAndMarkets.com’s offering.
The global marketing analytics software market size is expected to reach $6.8 billion by 2026, rising at a market growth of 16.9% CAGR during the forecast period.
The marketing analytics software provides a multilateral analysis of a market and consumer behavior. And therefore, organizations are able to assess all the important methods and mediums of marketing and recognize the effectiveness of various marketing efforts. Thus, marketing analytics software products play an important role in improving the marketing strategies of companies, especially for those consumers who are connected to the digital ecosystem over online forums and social media networks and it is easy to analyze purchase-related behavior.
One of the major driving factors for the global market of a marketing analytics platform is the huge increase in the number of people enthusiastically participating in various social media activities. The large bulks of consumer-related data acquired from popular social media platforms have immense potential to uncover trends that can be used to making expansion related decisions. The increasing awareness among companies regarding the benefits of marketing analytics software and the increasing array of application areas of analytics software is also boosting the market.
Companies Profiled
- Adobe, Inc.
- Accenture PLC
- IBM Corporation
- Oracle Corporation
- Wipro Limited
- Experian PLC
- Pegasystems, Inc.
- Teradata Corporation
- Harte Hanks, Inc.
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Key Topics Covered:
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis – Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players
Chapter 4. Global Marketing Analytics Software Market by Application
4.1 Global Marketing Analytics Software Social Media Marketing Market by Region
4.2 Global Marketing Analytics Software E-mail Marketing Market by Region
4.3 Global Marketing Analytics Software Search Engine Marketing Market by Region
4.4 Global Marketing Analytics Software Content Marketing Market by Region
4.5 Global Other Application Marketing Analytics Software Market by Region
Chapter 5. Global Marketing Analytics Software Market by Deployment Type
5.1 Global Cloud Marketing Analytics Software Market by Region
5.2 Global On-premise Marketing Analytics Software Market by Region
Chapter 6. Global Marketing Analytics Software Market by Organization Size
6.1 Global Large Enterprises Marketing Analytics Software Market by Region
6.2 Global Small & Medium Enterprises Marketing Analytics Software Market by Region
Chapter 7. Global Marketing Analytics Software Market by End User
7.1 Global Consumer Goods Marketing Analytics Software Market by Region
7.2 Global Industrial Marketing Analytics Software Market by Region
7.3 Global Media & Communication Marketing Analytics Software Market by Region
7.4 Global Healthcare Marketing Analytics Software Market by Region
7.5 Global Retail Marketing Analytics Software Market by Region
7.6 Global BFSI Marketing Analytics Software Market by Region
7.7 Global Others Marketing Analytics Software Market by Region
Chapter 8. Global Marketing Analytics Software Market by Region
8.1 North America Marketing Analytics Software Market
8.2 Europe Marketing Analytics Software Market
8.3 Asia Pacific Marketing Analytics Software Market
8.4 LAMEA Marketing Analytics Software Market
Chapter 9. Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/ankj6d
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