Cleartrip records 150% growth in the Bus category
Cleartrip records 150% growth in the Bus category
Introduces ‘Bus Pass’, a new value-proposition for frequent bus travellers
Bengaluru, 12 September 2024: Cleartrip, a Flipkart company, registered a phenomenal 150% growth in the bus category, since its launch in April 2023. This impressive growth highlights the strong demand for bus travel, especially from tier 2 cities. Riding on the opportunity in this category, Cleartrip has launched ‘Bus Pass’, an industry-first offering to make bus travel more affordable for its customers. Bus Pass, is a cost-effective solution, which aims to provide frequent bus travellers with significant savings and enhanced value-based offerings.
Consumer data on Cleartrip revealed that:
- The bus category sees the highest number of frequent travellers with 32% of users repeating their bookings in the last 3 months
- 15% of users book at least three times within three months
- Bus users are also highly value-conscious, with 75% of travellers using discount coupons while booking.
- Indore-Bhopal, Bengaluru-Hyderabad, Indore-Pune, Chennai-Madurai and Coimbatore-Bengaluru are top routes with high repeat bookings
Customers can purchase the Bus Pass for a fee of ₹150 while making a bus booking. Benefits of the Bus Pass:
- Customers will receive an immediate discount of ₹100 (in addition to availing other coupons) on their current booking for a minimum order value of ₹300
- With one Bus Pass, customers can make a maximum of 5 bookings at this discounted rate
- Customers can enjoy a cost savings of ₹500 with one Bus Pass
- Each Bus Pass is valid for 90 days from the date of purchase
Anuj Rathi, Chief Business & Growth Officer, Cleartrip, stated, “Over the last year, Cleartrip’s bus category has experienced a remarkable 150% growth, mirroring the booming consumer demand in this category. We are committed to building products powered by in-depth market research, aligning with our customers’ ever-evolving needs. The Cleartrip ‘Bus Pass’ will offer exceptional value and convenience to our user base. We aim to make travel affordable while strengthening our position as a trusted travel partner.”
Cleartrip remains steadfast in its commitment to diversify its offerings and recently introduced Bus service on Flipkart as well.
About Cleartrip
Launched in July 2006, Cleartrip Pvt Ltd., a Flipkart company, has emerged as India’s fastest-growing online travel technology company. In April 2021, Flipkart acquired a majority stake in Cleartrip. Cleartrip recently emerged as the no. 2 OTA player as per a study by VIDEC. With an aggressive plan to emerge as a leading innovator in the industry, Cleartrip is on its way to building a differentiated value proposition for its customers looking for end-to-end travel solutions. With industry-first offerings including ClearChoice Plus, ClearChoice Max and Cancel for No Reason’, Cleartrip has a clear vision to provide innovative solutions in the OTA segment. Combining intuitive products with a customer-centric approach and a wide selection of flights, hotels, and buses, Cleartrip brings a unique selling point to the market, offering its customers convenience, choice, competitive prices, and premium content.
