ABP Network Soars to New Heights, Leading Digital News Viewership in Hindi, Marathi, and Bengali Markets
ABP Network Soars to New Heights, Leading Digital News Viewership in Hindi, Marathi, and Bengali Markets
September 19, 2024: In a significant affirmation of its market leadership, ABP Network has emerged as the dominant force in the digital news landscape of India. Recent weekly YouTube viewership data (including Video-on-demand (VODs) and Live Stream views) released by Data Beings highlights that ABP News, ABP Majha, and ABP Ananda are leading their respective segments – Hindi, Marathi, and Bengali, capturing the trust of millions of viewers across the country.
ABP News has claimed the top position in the highly competitive Hindi news sector with an impressive 17% market share for the week of September 6-13. This achievement puts it ahead of major competitors. This remarkable performance not only underscores ABP News’ extensive reach but also reflects its commitment to delivering timely and relevant content that resonates with viewers.
In the Marathi news space, ABP Majha continues to shine with a commanding 34% market share for the week of September 7-13. Outpacing competition, ABP Majha’s consistent leadership maintaining its No. #1 position over three consecutive weeks highlights its strong connection with Marathi-speaking audiences who rely on it for credible news coverage. Notably, this period of success coincided with Ganesh Chaturthi, Maharashtra’s most celebrated festival, further establishing ABP Majha’s versatility in meeting diverse consumer demand.
Furthermore, ABP Ananda has solidified its position in the Bengali Market, achieving a substantial 33% market share for the week of September 7-13. By surpassing competitors, ABP Ananda has fortified its role as a trusted source for quality journalism in Bengal. Consistently ranking as the No. #1 platform for several weeks, ABP Ananda remains the go-to choice for breaking news, further reinforcing the trust viewers place in it during crucial news events.
The network’s consistent performance across these key markets is a testament to its innovative content strategy and dedication to journalistic integrity. ABP Network remains dedicated to delivering high-quality journalism and pioneering content across India’s diverse linguistic landscape, ensuring it continues to be the preferred news source for millions.
