Bacardi India’s LEGACY Named Best IMFL Premium Whisky at INDSPIRIT 2024
Bacardi India is crafting its LEGACY in one of its fastest-growing markets as its inaugural made-in-India premium whisky, LEGACY, clinches the coveted title of ‘Best IMFL Premium Whisky’. Awarded at the 16th edition of the mega Alcobev event, INDSPIRIT 2024, organized by Ambrosia Magazine and SAP Media Worldwide, this remarkable achievement solidifies LEGACY’s positioning as an innovation with a distinctively Indian craftsmanship, taste, and storyline.
Celebrating the victory, Ayaesha Gooptu, Head of Domestic Spirits, Bacardi India said, “Given India’s love for locally made whisky, we recently introduced LEGACY, our first-ever made-in-India premium whisky. We are thrilled about this win at INDSPIRIT 2024, which serves as a testament to our ongoing success in India driven by our unwavering commitment to delivering exceptional products that resonate with new-age consumers. It’s heartening to see that not only has our first of its kind innovation captured the hearts of whisky enthusiasts nationwide but also set a new standard for excellence in the industry.”
Over the past few years, a growing vocal for local sentiment has captured the hearts of Indian consumers across industries. In alcobev, this is palpable in India being home to a vibrant whisky loving community, especially local whisky, the consumption for which continues to be the highest in India. Strategically launched at an opportune time when modern whisky enthusiasts are increasingly seeking premium options within the local whisky category. Meticulously crafted to cater to the tastes and preferences of Indian consumers, this true brown spirit offers a rich blend with subtle peaty notes, fruity undertones, and a delicate vanillic smoky finish – standing out as the sole premium Indian whisky in Bacardi’s portfolio.
Resonating perfectly with the homegrown spirit of LEGACY, the theme for INDSPIRIT 2024 was “Empowering India and Unleashing its Potential”. Marking a significant milestone in its journey, this victory not only reaffirms Bacardi’s dedication to delivering exceptional products tailored to Indian tastes but also highlights LEGACY’s role in redefining the landscape of premium Indian whisky.
The newest addition to Bacardi’s portfolio, this brown-spirit that truly embodies the culture and passion of India, was introduced to the market in November 2022. A showcase of Bacardi’s commitment to India as one of its top priority markets worldwide, this latest whisky expression is now available in 3 sizes (750ml, 375ml, and 180ml) across shelves in Maharashtra, Telangana, Uttar Pradesh, West Bengal, Assam, Punjab, and Haryana – with plans to expand into other states in the future.
