Coca-Cola India launches “Honest Tea” an Iced Green Tea
Made from Organic Green Tea, the green tea is sourced from the Makaibari Tea Estate, owned by the Luxmi Group.
Bengaluru, November 24, 2023: In an endeavour to provide consumers with wider beverage options Coca-Cola India enters the world of ready-to-drink tea beverages with the launch of Honest Tea, a brand owned by Honest, Inc. a subsidiary of The Coca-Cola Company. Honest Tea is a refreshing, Organic Green Tea based drink. The Organic Green Tea for Honest Tea is being exclusively sourced from Luxmi Tea’s renowned Makaibari Tea Estate.
Situated on the steep slopes located at the foothills of the Himalayas, Makaibari is the oldest Organic Darjeeling Tea plantation. At Makaibari, the tea is meticulously handpicked in a biodynamic agricultural environment, famed for its rare moonlight plucked tea.
“There is no greater tea estate in Darjeeling than Makaibari; it is the last word among teas, whether in Japan, or England, royal houses,” says Rudra Chatterjee, Managing Director of Kolkata-based Luxmi Group. “It is also the choice of tea Satyajit Ray decided for his fictional detective character Feluda.”
Commenting on the launch Karthik Subramanian, Director, Marketing – Hydration, coffee and tea category, Coca-Cola India and Southwest Asia said, “We are thrilled to introduce our new ready-to-drink iced green tea. With Honest Tea, we are offering consumers a unique experience of a great tasting green tea based beverage. Whether one is on the go or is simply seeking a moment of tranquillity, ‘Honest Tea’ is the perfect companion offering refreshment and goodness.”
Honest Tea comes in two refreshing flavours, Lemon-Tulsi and Mango, to suit the varied tastes of the consumers. Meant for the modern women and men of today who wish to live a balanced lifestyle, the newly launched beverage provides a ‘Moment of Good’ with every sip of the iced green tea. Made from Organic Green Tea grown in harmony with nature, Honest Tea not only tastes great but is made with the best quality tea leaves.
Honest Tea has been launched exclusively on E-Commerce in Bangalore, Mumbai, Hyderabad, Chennai and Pune and will be available at the price point of Rs 50. For more details visit Honest Tea’s Instagram page – @honestteaindia
About The Coca-Cola Company
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’, offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and juice beverages. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes range and Smartwater. In addition, it offers Costa Coffee and organic green tea based beverage- Honest Tea amongst its range of coffee and Tea. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
