Coca‑Cola’s Limited-Edition Packaging featuring Marvel Universe
Coca‑Cola’s Limited-Edition Packaging featuring Marvel Universe
A heroic partnership with bespoke illustrations of over 30 Marvel characters
Campaign Film: https://www.youtube.com/watch?v=_oI_B0OBgVw
Bengaluru, 27th September 2024 – The Coca-Cola Company and Marvel unveiled their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.
The unique collaboration features bespoke illustrations of over 30 characters from across the Marvel Universe—from Ant-Man to Captain America—on Coca‑Cola and Coca‑Cola Zero Sugar bottles and cans, brought to life with balance of white, red and black tones. Scannable QR codes unlock Augmented Reality (AR) animation experiences for each hero or villain, where consumers can collect all 8 characters to download an exclusive Marvel® poster.
The collaboration is supported by an immersive, multifaceted campaign anchored by a global brand film. In the commercial, a woman accidentally puts an entire comic book world in danger before the “Real Magic” of Coca‑Cola unites the Marvel Universe to save the day.
Fans have the chance to collect character cans, as packaging is available on shelves, where they can experience uplifting moments of joy with both Coca-Cola and Marvel characters.
About Coca-Cola:
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
