Discover the Unique Beauty of Seoul at 2024 Seoul Beauty Travel Week
– Event to take place across Seoul Forest Park and Seongdong-gu from Monday to Sunday, September 23 to 29.
– Boasts a wide variety of things to enjoy, taste, and do across Seongdong-gu, centered on the three topics of revival, refreshment, and rejuvenation.
– Over 50 local institutions and establishments to participate, including public parks, museums and galleries, eateries, and workshops.
– Seoul hopes to acquaint tourists from across Korea and around the world with “the unique beauty of Seoul.”
SEOUL, South Korea–(BUSINESS WIRE)–#2024SeoulBeautyTravelWeek–A journey into authentic beauty accompanied by a comprehensive range of all that Korean wellness brands have to offer, 2024 Seoul Beauty Travel Week will take place for a week from Monday to Sunday, September 23 to 29, 2024.
This year’s Beauty Travel Week is scheduled to take place across Seongdong-gu, centered on the Seoul Forest Park, an emerging hot place among young Koreans. The event will feature a variety of programs in collaboration with local businesses, aiming to promote a culture of sustainable tourism that benefits tourists and local communities alike.
With the theme, “A Weeklong Journey of Discovering the Beauty of Seoul,” this year’s Seoul Beauty Travel Week will feature over 50 parks, galleries, museums, and local shops that offer opportunities for revival, refreshment, and rejuvenation.
The revival category will take visitors to 14 spaces of nature within urban spaces, including the Seoul Forest Park, where they can practice yoga, meditation, and other activities for relaxation.
The Seoul Forest Park, a true center of revival-oriented activities, will offer a wide range of wellness-promoting activities from Friday to Sunday, starting with the evening ceremony on Friday night and extending into hiking across Mt. Maebongsan, running, yoga, and meditation.
Other revival spaces set for during this week include Maebongsan Palgakjeong Pavilion that offers a panoramic view of Hangang River; Slow Pharmacy, a gardening-themed workshop filled with plants; and Green Lab, a multipurpose cultural space offering a broad array of wellness-promoting activities.
Several wellness-related partners will also participate in this event. The world’s No.1 bean bag sofa brand, ‘Yogibo,’ and the mindfulness meditation platform ‘Haru Mind’ are collaborating to provide a unique relaxation experience by combining various Yogibo products with wellness programs, such as family meditation sessions, handpan and world music performances, and Singing Bowl yoga. Additionally, brands like ‘Pulmuone,’ known for its healthy food offerings, ‘New Balance,’ who creates new balance for imbalanced feet, and ‘Poke All Day’ will host a variety of engaging events.
The refreshment corner will introduce visitors to 17 local eateries and cafes. OFTT, the fusion bunsik bar that has reinterpreted and globalized Korean bunsik items like tteokppokki is generating a lot of buzz. The eatery will offer Seoul Ramyun, a special menu, throughout the week.
Other participating eateries include localEAT, a vegan Italian restaurant committed to sourcing vegetables in season locally; Deepin Oksu, specializing in handmade pasta dishes; and OMOT, offering master-crafted traditional tea blends and handicraft works.
Having relaxed and refreshed with the unique offerings of Seoul, visitors will be encouraged to visit 19 local spaces for rejuvenation amid new cultural and artistic experiences.
These spaces include 1Euro_Projects, a citizen-led shop dedicated to lifestyle focusing on urban renewal; Cociety, a multipurpose space of culture and arts; Seoul Upcycling Plaza, the world’s largest culture park with the zero-waste theme; and 1milliondance, a dance studio.
Amore Seongsu, a novel project of the leading K-beauty brand, AmorePacific, will also be at the scene, introducing the works of bonsai artist Choi Mun-jeong of Oita along with a special weeklong program.
xCREW, a mobile activity app open to Korean and global users alike, will also organize a variety of activities across Seongdong-gu in relation to the Beauty Travel Week. (Wait until the second week of September for the app developers to open the reservation page.)
Choi Won-seok, the renowned space planner who is also the CEO of Project Rent Incorporated, has been working with the Beauty Travel Week organizers since the very beginning, applying his reputation as “the god of Korean popup stores” to good use to promote local businesses.
Choi, who has been working for years to fight the gentrification of Seongsu, explained his goal in joining the event: “We try to use this opportunity to highlight charming local businesses not just in Seongsu-dong, but across the wider Seongdong-gu. We went out of our ways to find and introduce unique local businesses based in the district, including in Oksu-dong, Songjeong-dong, Majang-dong, and Wangsipni, trying to establish a culture of tourism that brings local communities and tourists together.”
Visit any of the participating stores and spaces during the Seoul Beauty Travel Week and you will be able to use the special discount coupons and taste special items on the menu. Go to the festival’s website at www.seoulbeautytravel.com/en for more details on available benefits and programs.
Kim Yeong-hwan, head of the Tourism and Sports Bureau in the Seoul Metropolitan Government, explained: “The Seoul Beauty Travel Week aims at acquainting visitors with the unique charm of the festival’s community, catering to the growing preference for experience over ownership. This year, we have worked with experts to develop programs thoroughly designed to introduce the beauty and charms of Seongdong-gu to festivalgoers. We sincerely hope everyone comes here to enjoy.”
Contacts
Choi Bogyeong
+82-2-2231-2011
[email protected]
