Durex Global Sex Survey Reveals Greater Satisfaction and More Condoms for First Timers
- The percentage of those using a condom for their first sexual experience in India has risen by more than a third since 2006 to 59%
- India recorded the highest rates of satisfaction globally, as 76% stated they were satisfied physically and 73% reported being satisfied emotionally.
The percentage of people in India using a condom during their first sexual experience has risen by 37% since 2006, to 59% in 2024, according to Durex’s latest Global Sex Survey.
Durex is now present at 2 billion sexual occasions globally each year1 and, over the last two decades, more than 118,000 people across the world have participated in its Global Sex Survey. The latest 2024 edition* was conducted in 36 countries.
The fourth edition of the world’s most comprehensive sexual health and wellbeing survey, in celebration of Durex’s 95th anniversary, found that condoms remain the most popular method of contraception, especially with first timers. Globally, 55% of respondents used condoms during their first sexual experiences, up 34% from 2006.
This is especially important because those who use condoms during their first sexual experience are nearly three times more likely to continue using them in the future.
Greater satisfaction
The latest data has unveiled that levels of sexual satisfaction have increased across the world, as 57% of respondents stated they are emotionally satisfied and 56% said they were physically satisfied with their sex lives, marking a 12% rise in emotional satisfaction and a 21% rise in physical satisfaction since 2006. India recorded the highest rates of satisfaction globally, as 76% stated they were satisfied physically and 73% reported being satisfied emotionally.
Globally, those who are sexually active and use Durex across the world are 25% more satisfied with their sex lives than those who don’t. As the #1 condom and lube brand globally2, Durex contributes to enhancing sexual pleasure and freedom – it will continue to do so through compelling and powerful communication and education.
Ben Wilson, Intimate Wellness Global Category Director at Durex-owner Reckitt, said: “It’s encouraging to see that so many people are enjoying a satisfying, fulfilling sex life in many of the countries who took part in this year’s survey. We know that intimate wellness can be a significant contributor to overall health, and we’re committed to ensuring everyone has a sex life they feel positive about. Durex has been a pioneer of innovation and cultural leadership for 95 years, and we’re only just getting started. With exciting innovations and an ever-increasing understanding of what consumers really want, the next 95 years will help us bring great sex to even more people around the world.”
1 Estimate based on Reckitt internal condom foil production data full year 2023.
2 NIELSENIQ based on value sales in 36 countries for the 12 month period ending 31 December 2023.
This year’s results have revealed that globally those who are satisfied with their sexual wellbeing have better overall wellbeing too, as 51% of sexually satisfied people agreed that they feel healthier, 51% agreed they are more confident, and 65% agreed they feel happier.
Durex is also steadfast in its commitment to supporting everyone, everywhere in having great sex, and is proud of its role as an ally to its LGBTQ+ consumers, and the wider LGBTQ+ community. Durex’s brand purpose is to provide the safety and freedom to pursue your sexual pleasure.
In 2023, Pink News, a leading UK LGBTQ+ publication named Durex its Brand Ally of the Year, while Reckitt was awarded the Stonewall Gold Award and featured in its 2023 Top 100 Employers list.
You can find tips, guidance and advice on sexual health and wellbeing online here: www.durex.co.uk.
*The Global Sex Survey was fielded by Toluna Harris Interactive and surveyed 29,500 people across 36 countries between January and April 2024.
Results are weighted to be representative of the national populations in all countries according to age, gender, and region.
The findings within this press release from the 2024 Global Sex Survey are sourced from the full set of data across all 36 countries, while percentage increases/decreases from previous Global Sex Surveys are sourced from wave-on-wave data across 23 selected countries.
Summary data scores within this press release are sourced from both the top two and top three responses to questions from the Global Sex Survey.
