Europe Buy Now Pay Later Industry and Trends Report 2021 – European Market Provides New Perspectives for BNPL Service Providers – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Europe Buy Now Pay Later Industry and Trends 2021” report has been added to ResearchAndMarkets.com’s offering.

The report “Europe Buy Now Pay Later Industry and Trends 2021” offers a comprehensive overview of the European BNPL industry and market trends. The publication reveals that European consumers are welcoming BNPL providers during the health crisis and this has spurred established providers as well as newcomers to act fast to win market shares.

The European market provides new perspectives for BNPL service providers

As a result of economic disruptions that happened in 2020 worldwide, BNPL services enjoyed special attention both from merchants and consumers. In Europe, the payment option was offered by one-fifth of retailers, and despite the share being not extremely large, compared to the percentage of retailers accepting credit cards, it still looks encouraging.

Moreover, the European market is especially suitable for BNPL services, as their predecessor – payments by invoice – was present on some of the markets for a long time, so that this method becomes a habit of many consumers in Germany, Austria and Switzerland. In these countries, furthermore, invoice payments are still strongly preferred over payments in installments.

Nonetheless, in Germany, close to half of those who were aware of the BNPL payment services in 2020, have already used it, and the top expectation of German consumers from the BNPL services were “transparent conditions” and “no interest rate”.

Furthermore, a sampling of UK consumers regarding BNPL options showed that the majority of respondents prefer installment payments, rather than paying full amount later, according to this publication.

Key Topics Covered:

1. Management Summary

2. Global Overview

• BNPL Regulations Overview, March 2021
• BNPL Trends and Benefits for Merchants, March 2021
• Breakdown of Payment Methods When Booking a Service Related to Travel, incl. BNPL, in % of Adult Travelers, 2020

3. Europe

• Share of Cross-Border BNPL, in % of Total Cross-Border BNPL Transaction Value, 2025f
• Overview of BNPL Startups, incl. Tymit, Montonio, Revo, Zilch, and Alma, March 2021
• Breakdown of Select Payment Methods Offered by Merchants, by “Growth” and “Non-Growth” Mindsets of Merchants, incl. BNPL, in %, September 2020
• Breakdown of Credit and BNPL Providers Used, in % of Respondents, October 2020
• Share of Consumers Who Would Like BNPL Added to the Credit Card or Current Account, in % of BNPL Users, October 2020
• Share of BNPL Users who Prefer to Pay via Installments, and in One Later Lump-Sum Payment, in %, October 2020
• Average Customer Debt, in GBP, by BNPL Service Providers, and by Age Groups, August 2020
• Average BNPL Time to Pay Back, in months, by BNPL Service Providers, and by Age Groups, August
• Share of Respondents Who Spent More due to BNPL Option Available, and Share of Respondents Who Missed a BNPL Payment, in %, October 2020
• Breakdown of BNPL Usage Cases, in % of BNPL Users, August 2020
• Breakdown of Payment Methods in Online Shopping, in % of the Total E-Commerce Transaction Value, July 2020
• Breakdown of Payment Methods Used for Online Purchases, in % of Respondents, December 2020
• Breakdown of Reasons to Choose an Online Payment Methods, in % of Respondents, December 2020
• Overview of Oney Bank’ BNPL Activity, March 2021
• Breakdown of Top Requirements to a BNPL provider, in % of Respondents, 2020
• Breakdown of the Channels of the Last BNPL Payment, and the Potential BNPL Channel, in % of Respondents, 2020
• BNPL Adoption Rate, in % of Respondents Aware of BNPL, and Breakdown of Respondents Attitude Towards BNPL Usage in the Future, by Consumer Type, in % of BNPL Users, 2020
• Breakdown of Payment Methods Used for Online Purchases, in % of Respondents, December 2020
• Breakdown of Reasons to Choose an Online Payment Method, in % of Respondents, December 2020
• Breakdown of Payment Methods Used for Online Purchases, in % of Respondents, December 2020
• Breakdown of Reasons to Choose an Online Payment Methods, in % of Respondents, December 2020
• Overview of BNPL Service Providers, incl. Alma and PayPal, April 2021
• Breakdown of Payment Methods Offered, incl. Deferred and Installment Payments, in % of Online Retailers, October 2020
• Top 5 Banks Offering BNPL Financing, by Value, in RUB billion, by Market Share, in % of the Total BNPL Financing Value, and Year-on-Year Change, in %, October 2020

4. Major BNPL Service Provider: Klarna

• Klarna’s Activity Overview, March 2021
• Top 10 CNBC Disruptor Companies, incl. Klarna, June 2020
• Klarna’s Total Net Operating Income, and Net Profit, in SEK thousands, 2016 – 2020
• Overall Number of Klarna’s Users, and Klarna’s Monthly Active App Users, in millions, 2019 & 2020
• Terms of Use of Klarna’s Services, incl. Pay in 4, Pay in 30, Pay Now, and Financing, March 2021
• Share of Klarna’s User Who Ever Missed a BNPL Payment, in %, October 2020

5. Major BNPL Service Provider: Afterpay

• Afterpay’s Activity Overview, March 2021
• Overview of Afterpay’s, PayPal’s and CommBank’s BNPL Service, incl. credit check, individual purchase price, max credit limit, Use Cases, Payment Plan, and Late Fees, March 2021
• Afterpay’s Underlying Sales, Net Transaction Margin, Gross Losses, Total Income, Active Customers, Merchants, FY 2016 – FY 2020, and Year-on-Year Change, in %, FY 2020
• Share of Transactions via Afterpay that are Paid Back on Time, in %, February 2021
• Afterpay’s Share of Late Fees, in % of Afterpay’s Total Income, February 2021

6. Major BNPL Service Provider: Affirm

• Affirm’s Activity Overview, March 2021
• Overview of Affirms’s Key Financial Metrics, incl. GMV, Total Revenue, Transaction Costs, and Adjusted Operating Loss, Q4 2019, Q4 2020, H2 2019, H2 2020
• Overview of Affirms’s Key Financial Metrics, incl. GMV, Total Revenue, Transaction Costs, Adjusted Operating Loss, and Weighted Average Shares Outstanding, Fiscal Q3 2021e, and Fiscal 2021f
• Affirms’s Active Users, in millions, December 2019, June 2020, and December 2020

7. Payment Facilitators Offering BNPL Services

• Various Facilitators’ BNPL Activity Overview, incl. Stripe, Mastercard, and Shopify, March 2021
• Share of PayPal Credit’s User Who Ever Missed a BNPL Payment, in %, October 2020

Companies Mentioned

• Affirm
• Afterpay
• Alma
• Amazon
• Apple Pay
• Blik
• Clearbanc
• Divido
• Google Pay
• Greensky
• Klarna
• Mastercard
• PayBright
• PayPal
• QuadPay
• Revo
• Splitit
• Stripe
• Twisto
• Tymit
• ViaBill
• Visa
• Zilch

For more information about this report visit https://www.researchandmarkets.com/r/8kh9g4

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