Europe Tissue and Hygiene Paper Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027) – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Europe Tissue and Hygiene Paper Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022 – 2027)” report has been added to ResearchAndMarkets.com’s offering.

Europe’s Tissue and Hygiene Paper Market registered a CAGR of 1.62% during 2022-2027. COVID-19 and panic-buying had a little bit of a downside impact on the tissue and hygiene market. Due to increased sales in the retail sector, orders had increased significantly in March and April 2020 across Europe, especially in Germany. Temporarily, the demand for toilet paper in 2020 was nearly twice as high as usual, but that has since leveled off in 2021.

Key Highlights

• Tissue paper products, including paper towels and toilet paper, play an essential role in everyday life. They contribute to improved hygiene, comfort, and convenience. According to the European Tissue Symposium (European Tissue Paper Association), the European market represents around 25% of the global tissue market. The advancements in tissue manufacturing technology and the efficient use of raw materials may improve the design of tissue products and the way they are dispensed.
• Consolidation is one of the prevalent trends in the European tissue market, as the major players have been growing through both sizeable acquisitions and organic growth. The market consolidation has also increased due to expansion in the market sizes of the middle-sized and small players. According to a report by the European Tissue Symposium, published in Q2 2020, Essity, Sofidel Group, and the WEPA Group accounted for 27.6%, 12.3%, and 9.6% of the capacity shares in the European tissue market, almost 50% of the overall market.
• In Europe, the Tuscan industry (Italy) is one of the pillars of the tissue paper sector. In this region, 80% of the national tissue paper production occurs, with approximately 1,200,000 metric tons of tissues produced per year. The most important national producers of paper for hygienic/sanitary use are located in the Lucca district, which ranks first in Europe, with 21% of production volumes. (Source: A. Celli Group).

Key Market Trends

Toilet Paper to Drive the Market Growth

• Toilet paper commands a prominent share in both away-from-home and home utilities such as tissue and hygiene products. It is used widely in almost all business establishments, commercial places, and households. Kimberly-Clark leads the toilet paper business in the European market, followed by Essity. The United Kingdom remains an important growth market in Europe despite COVID-19 and Brexit.
• Many companies are working on innovative solutions to improve customer experience. For instance, in March 2021, The Navigator Company launched a new generation of tissue paper that has a soap inside called Amoos AquactiveTM, whose innovative technology, Aquactive, is activated when the paper comes in contact with water immediately producing soap foam.
• Moreover, in September 2021, Metsa Tissue, the tissue paper business of the forest industry Metsa Group, announced to invest in a new tissue mill in the United Kingdom. The company planned to increase tissue paper production capacity to 240,000 tons in several phases during the upcoming years. The plans are part of the company’s Future Mill program to drive world-class environmental performance in tissue production.

The United Kingdom to Witness Significant Growth

• The United Kingdom is one of the major markets in Europe, where the use of hygiene products and toiletries is significantly high. Additionally, the country is one of the prominent markets for diapers. According to various studies, about 7.5-8 million nappies are used in the country. Moreover, the country’s population aged between 0-9 years stood at 8.01 million in 2019, according to the Office for National Statistics (UK). There were 640,370 live births in the country during the year, which was a decrease of 2.5%. The country’s birth rate has been declining steadily since the last decade, and the aging population is increasing, which is expected to impact the diaper market in the country.
• According to a report by the United Kingdom Office for National Statistics (2021), the manufacturer sales of paper for household and sanitary goods and toilet requisites in the region accounted for GBP 2,266 million in 2020. The volume sales of toilet paper and hand towels amounted to 855,717 and 281,699 metric tons, respectively.
• The United Kingdom is among the countries in Western Europe that have reached high penetration rates for disposable hygiene products, especially for wipes, baby diapers, and femcare pads. With Brexit, the push to manufacture these products in the country is expected to increase over the next two years. Also, in recent times, private labels are emerging as major brands in these product categories. For example, diapers from Asda, Tesco, and Sainsbury, which are major grocery and retail chains in the country, command a lower single-digit share of the market already and rapidly growing as well.

Competitive Landscape

The tissue and hygiene paper market is moderately competitive, with new firms entering the market and the existing firms holding a part of the market share. The firms keep entering strategic partnerships and innovating new products to retain their market share.

• September 2021 – Essity started the sustainable production of tissue based on pulp from wheat straw. The plant in Mannheim, Germany, is the first of its kind in Europe and the first large-scale tissue producer globally. With straw instead of wood-based virgin or recovered fibers as raw material, the process also requires less water and energy.
• June 2021 – In pursuit of its 2030 ambition to reduce the use of fossil fuel-based plastics by half before the end of the decade, Kimberly-Clark announced a partnership with the biotech company, RWDC Industries, to advance sustainable technology for consumer products that provide much-needed solutions to the world’s single-use plastics problem.
• June 2021 – the Black Sea Trade and Development Bank (BSTDB) provided a 7-year EUR 75 million loans to the Turkish Hayat Kimya Group to construct a new factory in Kaluga (Russia) to produce cleansing tissues and towels.

Companies Mentioned

• Sofidel Group
• Kimberly-Clark Corporation
• WEPA Industrie Holding SE
• Metsa Group
• Industrie Cartarie Tronchetti SpA
• Lucart SpA
• Essity AB
• Renova’
• Procter & Gamble
• Cartiere Carrara SpA
• Industrie Celtex SpA
• Johnson & Johnson Services Inc.
• Ontex Group
• Tosama
• Drylock Technologies NV

Key Topics Covered:

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview

4.2 Industry Value Chain Analysis

4.3 Industry Attractiveness – Porter’s Five Forces Analysis

4.3.1 Bargaining Power of Suppliers

4.3.2 Bargaining Power of Buyers

4.3.3 Threat of New Entrants

4.3.4 Threat of Substitutes

4.3.5 Intensity of Competitive Rivalry

4.4 Assessment of the Impact of COVID-19 on the Market

4.5 Market Drivers

4.5.1 Increase in Trend of Take-away Food

4.5.2 Growing Awareness Regarding Hygiene

4.6 Market Restraints

4.6.1 Growing Concerns over Deforestation, Operational Concerns for Manufacturers, and Increasing Raw Material Prices

5 MARKET SEGMENTATION

5.1 Product Type

5.1.1 Baby Diapers

5.1.2 Feminine Hygiene

5.1.3 Household Paper

5.1.4 Incontinence

5.1.5 Paper Tissues

5.1.5.1 Bathroom Tissues

5.1.5.2 Paper Napkins

5.1.5.3 Paper Towels

5.1.5.4 Facial Tissues

5.1.5.5 Specialty and Wrapping Tissues

5.1.6 Toilet Paper

5.2 Raw Material (Qualitative Analysis)

5.2.1 Kraft

5.2.2 Sulfite

5.2.3 Recycled

5.2.4 Other Raw Materials

5.3 Type

5.3.1 At Home

5.3.2 Away From Home

5.4 Country

5.4.1 United Kingdom

5.4.2 Germany

5.4.3 France

5.4.4 Italy

5.4.5 Spain

5.4.6 Netherlands

5.4.7 Denmark

5.4.8 Finland

5.4.9 Norway

5.4.10 Sweden

5.4.11 Ireland

5.4.12 Switzerland

5.4.13 Russia

5.4.14 Russia

5.4.15 Rest of Europe

6 COMPETITIVE LANDSCAPE

6.1 Company Profiles

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET

For more information about this report visit https://www.researchandmarkets.com/r/69nnwc

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