Fluff Pulp Market is Forecasted to Cross US$ 16.7 Billion at a CAGR of 6.4% by 2032: Fact.MR Study
The U.S. is among the leading producers of fluff pulp, accounting for more than 85% of global production.
Rockville, July 26, 2023 (GLOBE NEWSWIRE) — According to the latest study by Fact.MR, a provider of market research and competitive intelligence, the global Fluff Pulp Market is estimated to witness a market size of US $ 16.7 Bn by 2032 and is predicted to witness a CAGR of 6.4% during the forecast period.
By 2032, it is expected that sales of fluff pulp would represent close to 10% of the worldwide pulp market. Around 7,730 kilotons of fluff pulp were consumed globally in 2021, making up 13% of all pulp consumption in terms of volume.
Fluff pulp has been used more frequently during the past ten years in the manufacture of absorbent core goods such baby diapers, adult diapers, and feminine hygiene items. During the projection period, fluff pulp demand is expected to be driven by the same applications.
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Key Driving Forces Accelerating the Market Growth
- Fluff pulp is a crucial raw material used in the production of hygiene products such as baby diapers, adult incontinence products, and feminine care products. As the population grows and consumer awareness of hygiene products increases, the demand for fluff pulp in these sectors rises.
- Technological advancements have led to the development of superior fluff pulp products with improved absorption, softness, and moisture retention properties. These innovations attract manufacturers to utilize fluff pulp in their products, further driving market growth.
- The growing population and urbanization in North America result in higher consumption of hygiene products. This trend, in turn, increases the demand for fluff pulp in the region. Moreover, the US is among the leading producers of fluff pulp and accounts for more than 85% of the global population.
- Fluff pulp, being a biodegradable and renewable resource, aligns with the increasing consumer demand for sustainable and eco-friendly products. Manufacturers are incorporating fluff pulp to meet the demands of environmentally conscious consumers.
- Greater awareness of healthcare and wellness has led to increased usage of hygiene products, especially in the healthcare sector. Fluff pulp is widely used in medical applications, including wound dressings and surgical pads, which contribute to market growth.
Vital Indicators Shaping the Future of the Industry
The size and demographics of the population in North America will play a significant role in determining the demand for hygiene products, which, in turn, affects the demand for fluff pulp. Moreover, changing consumer preferences towards sustainable, eco-friendly, and high-performance hygiene products will drive the demand for fluff pulp-based products.
Moreover, Government regulations and policies related to hygiene standards, environmental sustainability, and product safety will impact the production and consumption of fluff pulp in North America. Continued research and development leading to innovative manufacturing processes and improvements in fluff pulp properties will influence market growth.
The presence and strategies of key players in the fluff pulp market will shape pricing, distribution, and product development, impacting overall market dynamics.
Growing awareness of environmental issues and the preference for biodegradable and sustainable materials will drive demand for fluff pulp in eco-friendly applications.
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Challenges Hindering the Market Growth
- While fluff pulp is a renewable resource, there may be concerns about deforestation and the environmental impact of pulp production, leading to demands for more sustainable and eco-friendly alternatives.
- Synthetic alternatives to fluff pulp, such as superabsorbent polymers, may compete with fluff pulp in certain applications, affecting market demand.
- Fluctuations in raw material prices, transportation costs, and energy expenses can affect the overall profitability of fluff pulp manufacturers and may lead to price volatility.
- Changes in consumer preferences, economic conditions, or market saturation in the hygiene industry could influence the demand for fluff pulp products.
How Competition Influences the Market
The competition encourages companies to invest in research and development to develop new and improved fluff pulp products. Moreover, companies are also focusing on various technologies to improve the product and reduce the cost.
For instance,
- In January 2022, Stora Enso invested around US $ 48 Mn in 2022 on new technology to increase cost efficiencies and reduce carbon footprint.
- In July 2019, UPM announced to invest around US$ 2.7 billion in the construction of a eucalyptus pulp mill with an annual capacity of 2.1 million tons, in Uruguay. The investment is projected to enhance UPS’s earnings and help it gain a competitive advantage.
Key Companies Profiled
- UPM
- Celulosa Arauco y Constitucion SA
- Daio Paper
- Domtar
- FUJIAN XINGYUAN INDUSTRY CO., LTD.
- GP Cellulose
- International Paper
- Klabin SA
- OASN Ltd.
- Rayonier Advanced Materials Inc.,
- Resolute Forest Products Inc.,
- Suzano SA
- WestRock Company.
- Stora Enso
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