GE Appliances’ Executive Delivers Hot Air
More than 200,000 Owners Asked, “Fry Not?”
LOUISVILLE, Ky.–(BUSINESS WIRE)–In a grassroots campaign, Rick Hasselbeck, chief commercial officer of GE Appliances (GEA), a Haier company, took to the streets today sharing gifts with hungry consumers. To the surprise and confusion of GEA owners, the personally hand-delivered parcels were empty, but hot. Watch HERE.
One anonymous fan said, “I was delighted to receive a package from the company’s CCO and thought I must have won something. Instead, I was left scratching my head.”
Delivering dozens of packages to registered customers, Hasselbeck reportedly had a skip in his step as he served up the heated gifts.
“I intended for this to be an easy task, and it’s really no heavy lifting,” said Hasselbeck.
Known for long-winded speeches and sleepy Zoom meetings that drone on… and on…, Hasselbeck held a lengthy press briefing earlier in the day with extensive detail on the preparation of fried foods.
“He kept saying things like, ‘crunch without the calories’ and ‘crispy for a crowd,’ but to me the speech was full of hot air,” said one prominent, national correspondent in attendance. “Although that brussels sprouts recipe was a keeper,” he added as a sidenote.
Because Hasselbeck could only cover so much ground in one day, some consumers received their free gifts as airdropped surprises. Drones took to the skies, sweeping the nation on the first of April to deliver #AirFryApril as over-the-air (OTA) upgrades. Watch HERE.
This message has been brought to you from GE Appliances as the company launches its first-ever FREE software upgrade that shares No-Preheat Air Fry technology with more than 200,000 of its owners. More than 60 Smart oven models across CAFÉ, GE Profile and Haier brands already installed in consumers’ homes are eligible for this upgrade that will roll out across the month of April.
For more on how it works or to check eligibility, visit the GE Appliances Pressroom, GE Appliances website or CAFÉ Appliances website and follow #AirFryApril.
About GE Appliances
GE Appliances strives to make the world a better place and is committed to leading in the U.S. communities where its 14,000 employees live and work. A purpose-rooted and passion-driven organization, GE Appliances believes there is always a better way. Headquartered in Louisville, Ky., products are sold under the Monogram®, CAFÉ™, GE Profile™, GE® Appliances, Haier, and Hotpoint® brands. Its appliances, which are in half of all U.S. homes., include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems, water heaters and small appliances. For more information, visit www.geappliancesco.com
Contacts
WHITNEY WELCH
Senior Brand Communications Specialist
[email protected]
