Global Sales of Animation Toys is Expected to Accelerate at a Whopping 6.3% CAGR, Reaching US$ 64.1 Billion by 2031 – TMR Report
China is a major manufacturer and exporter of animation toys, which propels the market in APAC
Wilmington, Delaware, United States, July 31, 2023 (GLOBE NEWSWIRE) — Transparency Market Research Inc. – The global animation toys market was valued at US$ 37.6 Bn in 2022. It is projected to expand at a CAGR of 6.3% from 2023 to 2031.
Rise in disposable income and increase in spending on educational toys are fueling the animation toys market. Increase in adoption of advanced technology has led manufacturers to develop animation toys with intricate designs, enhanced interactive features, and better quality materials.
An animation toy refers to a toy that resembles imaginary characters from television shows or animated movies. The animation toys market has witnessed significant growth in last few years, driven by various factors such as the rise in popularity of animated characters.
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Market Snapshot:
| Report Coverage | Details | |
| Market Revenue | US$ 37.6 Bn | |
| Estimated Value | US$ 64.1 Bn | |
| Growth Rate – CAGR | 6.3% | |
| Forecast Period | 2023-2031 | |
| No. of Pages | 150 Pages | |
| Market Segmentation | By Type, Category, Age Group, Price, End-use, Distribution Channel | |
| Regions Covered | North America, Europe, Asia Pacific, Middle East & Africa, South America | |
| Companies Covered | Stop Motion Explosion, ZuLogic Ltd, Arteza, Tin Toy Arcade, Kids Kits, Brain Storm Ltd, Animation Toolkit LTD, Fat Brain Toys, LLC., Fliptomania, Mechanical Marvels | |
Key Findings of Study
High Popularity of Animated Characters Driving Animation Toys Market Demand – TV shows, animated films, and computer games with well-known characters such as Stitch Teddy, Power Ranger, and Giant Stitch Plush, are highly popular among both adults and kids. The popularity of these characters increases the desire to own animated toys that portray them.
Animation toys are often used as promotional merchandise of animated movies and TV shows. They are marketed alongside TV shows, movies, video games, and other media, leveraging the fan base, thus creating lucrative opportunities in the animation toys market.
Licensing Opportunities and Impact of Social Media Platforms – Licensing of animated characters for toy production that are patent of production firms and animation studios is boosting the animation toys market. Several animation toys are designed as collectibles, which attract both kids and adult collectors.
Furthermore, the popularity of social media platforms and animation influencers is boosting the animation toys market statistics. Social media platforms have become powerful marketing medium, enabling animation toys manufacturers to reach a larger consumer base. Social media influencers and content creators play an important role in promoting animation toys reviews, recommendations, and unboxing videos, which is expected to fuel market size.
Wide selection and convenience of shopping from online stores and e-portals have led to increased sales of animation toys in the last few years.
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High Demand for Learning Toys – Based on category, the learning toys segment is anticipated to dominate the market in the next few years. Learning toys are often used for educational purposes such as teaching a child about a particular subject or helping a child learn a particular skill.
Educational toys impart knowledge and promote emotional, physical, and intellectual growth. These toys help a child to learn a certain topic or assist in the development of a certain skill. Therefore, high demand for learning toys is expected to boost the growth of animation toys industry.
Growth Drivers
- High popularity of animated characters of TV shows, animated movies, and computer games is fueling the animation toys market
- Emergence of social media platforms as a powerful marketing medium is augmenting market growth
Regional Analysis
Asia Pacific is anticipated to dominate the global industry during the forecast period. This can be ascribed to the high popularity of animated movies and TV series. China is the world’s leading producer and exporter of children’s merchandise and toys, accounting for nearly 80% of the global toy supply.
North America is the second-leading region of the global animation toys market. Increasing popularity of animation TV series and movies propels the animation toys market in the region. Furthermore, early adoption of new learning tools strengthen growth of the market in North America.
Competitive Landscape
The global landscape is consolidated, with the presence of a few large-scale players who control majority share. Leading players are investing significantly on R&D activities to create innovative animated toys. M&As and expansion of product portfolio are key growth strategies adopted by leading players.
Prominent players in the animation toys market include Stop Motion Explosion, Arteza, Kids Kits, Animation Toolkit LTD., Fliptomania, ZuLogic Ltd., Tin Toy Arcade, Brain Storm Ltd., Fat Brain Toys LLC, and Mechanical Marvels.
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The global animation toys market has been segmented as follows:
Global Animation Toys Market, by Type
- Stop Motion Toys
- Flip Book Animation Toys
- Zoetrope Animation Toys
- Others (Magnetic Animation Toys, etc.)
Global Animation Toys Market, by Category
- Recreational Toys
- Learning Toys
Global Animation Toys Market, by Age Group
- 0-2 years
- 2-8 years
- 8-14 years
- 14 years and above
Global Animation Toys Market, by Price
- Low
- Medium
- High
Global Animation Toys Market, by End-use
- Residential
- Commercial
Global Animation Toys Market, by Distribution Channel
- Online Stores
- E-commerce Stores
- Company-owned Stores
- Offline Stores
- Supermarket/Hypermarket
- Specialty Stores
- Other Retail Stores
Global Animation Toys Market, by Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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