How to Design an Effective, Modern Event Flyer
Event flyers are one of the most traditional ways to attract people to your event. They’re also one of the most effective — but only when done right.
Although digital channels have eclipsed the popularity of flyers, they still play a significant role in the event promotion strategy of most organizers. Moreover, flyers don’t always need to reside on paper; digital flyers can be just as effective. If you want to drive ticket sales, you will need impactful, beautiful flyers, whether they’re printed or not.
Here are tips for designing an event flyer that helps you spread the word and sell more tickets:
1. The key text should be easy to read and as visible as possible. In other words, avoid using light text over a busy photo, as it will be difficult to read.
2. Visual hierarchy is one way to think about it. All information should be prominent (event name, time and date, price, and call to action). Readers are more likely to notice this information if it is presented larger or in higher contrast.
3. Your event-goers will be able to decide if they can (or want) to attend your event or learn more about it if you include key information about it. It can include the event name, the time and date, your venue/location, ticket price(s), online registration form, call to action (you can save your spot on our website), and many other pertinent details that you should include.
4. It must be brand-consistent. Ideally, your flyer should support the brand you’ve built for your event and support your marketing strategy.
5. Make sure your call to action is clear. Are there any next steps the reader should take? What is the best way to share with their friends? Should they use QR codes, visit pages, or tweet? To increase your chances of getting people to act, stick with just one clear call to action.
6. Make sure it’s proofread. Make sure everything is proofread by at least two other people who are not familiar with your event. Printing your flyers can be costly, especially if you make a mistake.
Now that you know what you need to convey and you have a rough idea of the overall look, it’s time to get your flyer designed. Here are some helpful tools for designing event flyers:
1.Do It Yourself (Beginner)
There are lots of great online DIY design tools out there. One of our favorites is PhotoADKing.
The free version lets you pick from a variety of pre-sized templates or choose to create a custom size. Then using its drag-and-drop functionality, you can mock up a professional-looking piece of promotional content in minutes.
2. Do it Yourself (Pro)
You can still get a trusted market leader with the Adobe Design Suite if you’re a bit of a designer and are looking to up the ante. And at $49.99 per month, it’s not too expensive considering the added power and functionality you get with it.
It’s not impossible to get a basic understanding of Adobe if you’re not familiar with the software (many of the courses are free).
3. Find freelancers
Talent can be found through services like Upwork. Create your project parameters, define your ideal candidate, and then let them come to you (based on their experience, specific design skills, language, and more). Before you hire anyone, review their portfolio, interview them, and even ask them to complete a basic assignment to see their abilities.
Our event flyer series continues with the second installment that will help you get your flyers into the right hands.
