In-Store Sampling Benchmarks Report for Experiential Retail Marketing – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “In-Store Sampling Benchmarks Report for Experiential Retail Marketing” report has been added to ResearchAndMarkets.com’s offering.

Within the In-Store Sampling Benchmarks Report for Experiential Retail Marketing, data from field staff event recaps from 8,456 activation days were combined with 42,669 consumer exit interviews. The consumer exit interviews were immediately conducted onsite after an experiential engagement at a retail venue. In-store/Retail sampling is categorized as an intercept event that takes place at any parking lot or in-store activation. Shopping malls and farmers’ markets are examples where sampling data was gathered for this report.

Retailers and manufacturers recognize in-store sampling as an important experiential marketing strategy and often apply benchmarks to compare their results against others. Habitually, consumers enjoy walking down retail aisles with the opportunity to sample products. Whether at the supermarket, hardware shop, or department store, in-store sampling is one of the strongest experiential marketing tactics. Through comprehensive report benchmarks, companies and brands are able to learn from past product sampling successes and apply them to new experiences.

Throughout this comprehensive report, 333,252 wet and/or dry samples were distributed at retail activation events (excluding any alcoholic beverage activations). Reporting insights include reach efficiency, reach quality, brand awareness, marketing impact, and return-on-investment. Several demographic segments were used to outline each of the reporting insights.

Key Topics Covered:

1. Index of Tables

2. Introduction to This Report

3. Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns

3.1 Designing A Winning Marketing Campaign

3.2 Selling To Stakeholders

3.3 Negotiating Better Venue/Sponsorship Agreements

3.4 Validating A Proposal’s Performance Promises And Budget

3.5 Managing Campaign Performance

4. Experiential Measurement Best Practices – The Theory

4.1 Measuring Experiential And Event Marketing

4.2 How Event Marketing Drives Purchase Behavior

4.3 How To Generate Consumer Insights With Your Event Marketing Data

5. Metrics And Definitions For This Report

5.1 How To Choose The Most Appropriate Benchmarks

5.2 Table Structure And Data Anonymity

6. Event Marketing Reach

6.1 Introduction

6.2 Event Marketing Efficiency

6.3 Cost Per Event Day

6.4 Event Marketing Reach Quality

6.5 Benchmarking Event Marketing Reach Quality

7. Event Marketing Impact

7.1 Introduction

7.2 The 4-stage Purchase Cycle And Event Marketing Impact

7.3 Event Marketing Impact Metrics – Consumer Awareness

7.4 Event Marketing Impact Metrics – Advocacy And Purchase

8. Event Marketing Return-on-Investment

8.1 What Is ROI And What Drives It?

8.2 The PortMA ROI Model

8.3 Using ROI Modeling To Develop Campaign Strategy

8.4 PortMA’s Return-on-investment Benchmark Calculations

9. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/zi3t30

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