Leading Australian sports nutrition brand launches new range of all-natural supplements in the lead-up to the Gold Coast Marathon

Australian cult favourite, all-natural sports nutrition brand Fixx Nutrition is celebrating the launch of new flavours for its FIXX Gel X Pro range in the lead-up to the 2024 Gold Coast Marathon.

Known for its all-natural, vegan-friendly and gluten-free range of products created at its Burleigh Heads headquarters, Fixx Nutrition is building a global reputation for the efficacy of its nutritional supplements that support sustained athletic performance.

This emphasis on all-natural products using only natural ingredients, twinned with the transparency of what is used in each Fixx Nutrition product, has made the brand a favourite for amateur and professional athletes alike.
According to Fixx Nutrition Co-founder Jan Buchegger, all Fixx Nutrition products use an all-natural formula with a clear focus on providing consumers surety around ingredients, so they clearly know what they are consuming – this adherence to quality doesn’t mean that they couldn’t have a little fun with the new range of ingredients.
Our FIXX Gel X Pro range is specifically developed to improve athletes performance with an all-natural formula of carbohydrates, sodium and alanine to provide runners with a highly effective, dual-energy source; the new flavour combinations provide the rare element of choice and exciting combinations,” said Mr Buchegger.
“These all-natural flavours include exciting combinations with and without caffeine, including Vanilla-Maple, Raspberry Fizz, and Pear Cider, and represent a major point of difference from its often bland sports supplement competitors. This new range will be launched as part of the 2024 Gold Coast Marathon celebrations, an event that will see Fixx as the Official Sports Nutrition partner.”

Fixx Nutrition was founded in 2017 by Michelle and Jan Buchegger following the sale of their previous business, food manufacturer and supplier Fehlbergs Fine Foods, to Australian food giant Riviana. A late-night phone call to procure some pickle juice from a leading sports scientist for athletes in his care was the impetus for Jan and Michelle to enter the sports nutrition category.

Following this call, they embarked upon a journey to trial the benefits of using a humble jar of pickle juice to improve athlete performance. CrampFix® was the end of this journey and is now its signature product, offering fast relief from muscle cramps. They began testing their specially formulated, all-natural pickle juice concoction on a team of professional rugby union players, with the aim of lengthening their on-field performance time by eliminating muscle cramps.

Fast-forward to today and CrampFix® is sold in 1000+ retailers in Australia. Professional sporting teams using CrampFix® include the New Zealand, England, and Pakistan cricket teams, the Wallabies, UK Football, and the Springboks, as well as many professional and amateur athletes and individuals from sporting codes as diverse as cycling, AFL, NRL, running, and Triathlons, to name a few.

Its partnership with the Gold Coast Marathon represents a long-held vision for the two Co-founders, Jan and Michelle Buchegger, to partner with their hometown race. The launch of the new range is timed for the lead-up to the 2024 event.

“Our FIXX Gel X Pro range is a carefully measured, gut-friendly, preservative-free and all-natural formula of amino acids, carbohydrates and sodium to provide runners and other athletes a dual energy source to tap into during endurance events,” Mr Buchegger said.

“Our team decided to have some fun with our new flavour ranges, producing combinations like Raspberry Fizz, Pear Cider and Vanilla-Maple with or without caffeine as part of our goal to provide athletes with choice and taste combinations that improve their morale at times when they might need it – like the 35-kilometre mark of a marathon. We are excited to unveil these new flavours in time for the Gold Coast Marathon and the Marathon itself and introduce them to Fixx Nutrition fans from across Australia and the world.”