Malls and High Streets, Two To Exist Together to Fulfill Consumer Needs
Post-pandemic India has witnessed many shifts. But more than anything it had led to a debate, both on the immediate aftereffects and the long-term impact on the retail industry. As things return to normalcy, consumer behaviour in most cases has proved the doomsayer wrong.
“If we look at the global trends in any city, malls emerge as grand entertainment and shopping destinations with everything under one roof- F&B, retail, cinemas, leisure and family entertainment activities whereas high-street retails serve as neighbourhood convenience shopping centres,” says Nayan Raheja, Raheja Developers. “Both formats have different purposes and advantages. They both have always and shall always continue to co-exist together.”
“One of the most recent developments has been the priority being given to the development of high streets as shopping promenades,” says Rajat Mehta, Director, ElitePRO. “An idea similar to Connaught Place, developers are bringing down old structures and developing something which caters to the needs of the modern shoppers while still being a high street.”
High Streets had always existed. Much before the onset of malls, it was your friendly neighbourhood complex of shops. One of the most popular examples would be Connaught Place or Khan Market. However, what makes most of the high street tick is the low construction cost, low maintenance cost and low rental.
According to Uddhav Poddar, MD, Bhumika Group, “As we are seeing post the pandemic, shopping malls are back in business and delivering fantastic numbers. Hence malls and high streets will continue to exist in peaceful harmony fulfilling the consumer’s different needs. A high street caters to the daily and everyday needs of the shopper whereas,shopping mall is a place where the shopper goes for a holistic shopping, entertainment experience.”
“Instead of pitting one against the another we need to understand the needs the malls and high streets fulfil,” explains Ajendra Singh, VP, Sales and Marketing, Spectrum Metro. “High streets serve primarily utilitarian functions. These are the kind of places you park your car, move inside a shop, get the thing you need and move out. On the other hand, malls combine shopping with leisure. It’s a place you don’t just visit to shop but you can also spend some time with your family strolling from one shop to another, watching a movie, enjoying the various delicacies at the food court and doing a host of other things that malls offer.”
“One of the major advantages of High Streets both for the developer and the buyer is the relatively low entry cost. With low ticket size it gives a higher capital appreciation, is easy to lease and is suitable for a wide variety of walk-in retail stores, businesses etc. Since the investment is not huge and the fact that they are much in demand for the flexibility High Streets offer, the segment has picked up in the post-pandemic world. Having said that, malls and high streets both will continue to develop in their respective ways. They both serve consumers’ requirements and will co-exist carving their niche in their spheres,” says Dushyant Singh, Director, Orion One32.
