MIA BY TANISHQ REAFFIRMS COMMITMENT TO SUSTAINABILITY WITH NEW INITIATIVES

5th June 2024: In celebration of World Environment Day, Mia by Tanishq, one of India’s trendiest fine jewellery brands is proud to announce a series of sustainability initiatives under the theme of  #GoldForGood. These initiatives highlight Mia’s ongoing commitment to fostering a greener planet  and promoting environmentally conscious practices within the jewellery industry.

As part of continuing effort to contribute to the environment, Mia by Tanishq is launching a special  plantation drive. For every purchase made at a Mia store during the month of June, a tree will be  planted in the customer’s name. As part of its Environment Day initiative, Mia is contributing towards the Trees for Villagers program in Fatehabad, Haryana, India. The “Trees for Villagers” program is a  unique initiative where for every purchase made, a tree is planted in the customer’s name. This  program aligns with the theme of “Only One Earth” for Environment Day, emphasizing the importance  of preserving the planet for future generations. This initiative underscores Mia’s dedication to creating  a positive environmental impact and aligns with our broader vision for sustainability.

Mia by Tanishq continues to prioritize sustainability across multiple touch points of the value chain  from stores to the manufacturing processes. Most of the jewellery from Mia is crafted using recycled  gold, significantly reducing the environmental impact associated with mining fresh gold. This not only  conserves natural resources but also promotes responsible sourcing and sustainable production  practices.

Alongside these efforts, Titan’s jewellery division, including Mia by Tanishq, is working diligently  towards ambitious sustainability goals. These include becoming carbon neutral and water positive in  manufacturing. They have also implemented a comprehensive 4-P framework – People, Place, Process  & Planet – to ensure our vendor partners adhere to our rigorous sustainability standards.

Ms. Shyamala Ramanan, Business Head, Mia by Tanishq stated, “At Mia, we are deeply committed  to creating beautiful jewellery pieces that also honours our planet. Our #GoldForGood initiatives  reflect our dedication to sustainability, ensuring that our customers can make a positive impact with  every purchase. The brand’s efforts are encapsulated in symbolizing the commitment to responsible  and sustainable practices. At Mia, we believe that style and sustainability can go hand in hand, and  we are dedicated to making a positive difference in the world.”