North America Deodorants Market Growth, Trends, and Forecasts Report 2021-2026 – ResearchAndMarkets.com
DUBLIN–(BUSINESS WIRE)–The “North America Deodorants Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” report has been added to ResearchAndMarkets.com’s offering.
The North America deodorants market was valued at USD 5,657.96 million in 2020 and is projected to witness a CAGR of 4.31% during the forecast period, 2021-2026.
In the financial year 2020, the average monthly value sales of deodorants fell drastically during the lockdown, compared to that during pre-Covid North-America. The impact of coronavirus (COVID-19) on consumer purchase of deodorants was clearly visible on the prices of products, as prices were slashed down to clear accumulated stock.
The increasing awareness about hygiene and the availability of varied fragrances in different formats led to the growth of the deodorants market in the region. On the other hand, the abundance of male grooming products supplemented by the presence of global vendors and growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.
The region has witnessed an increase in percentage of consumers with knowledge regarding the ingredients present in deodorants. Moreover, North American consumers choose a brand over another, based on its natural formulation. However, price and affordability remain the key criteria for deodorants purchase.
Some of the prominent deodorant brands in the region include Dove, Secret, Degree Men, AXE, Right Guard, Avon, Adidas, and Old Spice, and Suave.
Key Market Trends
Growing Concern About Hygiene and Freshness
The rising awareness about hygiene is a result of consumer awareness and socialization of the consumers. The healthy living trend is primarily driving the deodorants market in North America. Smelling good is a sign of good hygiene and etiquette. Consumers wear deodorants regularly to maintain their hygiene, which is leading to their increased usage.
Hence, for the middle-income group, companies are launching products that are cheap and effective. Increasing consumer inclination towards being presentable, sweat-free, and odor-free 24 hours is leading the key players to manufacture products that are clinically proven to stay for more than 24 hours on the body. As such most of the leading players of the deodorant market have introduced a product line, which can stay up to 24 hours.
For instance, in February 2019, Unilever introduced 24-hour odor protection, a range of new Deodorant Wipes that are available from five brands – Dove, Dove Men+Care, Degree Women, Degree Men and AXE with an aim to continuously provide the consumer a product that matches their ever-changing needs of convenient on-the-go lifestyles.
Competitive Landscape
The North American deodorants market is highly competitive and consolidated, with a strong presence of global players. The demand is mostly driven by a higher adoption of daily personal care routines and consumers’ awareness about various brands.
The major players include Procter & Gamble Co., Unilever PLC, Henkel AG & Co KGaA, Colgate-Palmolive, and Revlon among others. In the market studied, the established players that claim to offer natural and metal-free options, as well as the ones involved in sustainable practices, have a higher penetration rate across the retail shelves and online channels.
Key Topics Covered:
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Spray
5.1.2 Cream
5.1.3 Gels
5.1.4 Other Products (Wipes, Roll-on, Sticks)
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies and Drug Stores
5.2.4 Online Retail
5.2.5 Other Distribution Channels
5.3 Geography
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble Co.
6.4.2 Unilever PLC
6.4.3 Henkel AG & Co KGaA
6.4.4 L’Oreal SA
6.4.5 Beiersdorf AG
6.4.6 L’Occitane International SA
6.4.7 Avon Products Inc.
6.4.8 Revlon Inc.
6.4.9 Colgate-Palmolive Company
6.4.10 The Estee Lauder Companies Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
For more information about this report visit https://www.researchandmarkets.com/r/add6os
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