Suresh Raina to be the Face of RummyCulture’s ‘Culture of Champions’ Campaign
BENGALURU, May 04, 2022: RummyCulture, one of the country’s leading online rummy platforms, has launched the next phase of its ‘Culture of Champions’ campaign, featuring former Indian international cricketer Mr Suresh Raina. RummyCulture—a Gameskraft application—has been providing users with enjoyable skill-based gaming experiences with an emphasis on safety, security, and technology. With the campaign, the company is looking to bring the game to newer generations of players.
Mr Suresh Raina will strengthen the brand’s vision of changing people’s perception of rummy, reaffirming it as a game of skill, like any other sport, that requires mental acumen, concentration and game tactics. A proven champion who knows what it takes to win, Suresh Raina highlights a winning mentality that is at the heart of the campaign.
The campaign sees a TVC being launched during the current IPL campaign on TV, Hotstar, and other digital channels.
Amit Kushwaha, Head – Brand Strategy, Gameskraft, said, “Our latest campaign continues our efforts to introduce rummy to a larger audience and build positive stories around the game. Changing people’s preconceptions through our storytelling, focusing on aspects of skill, concentration, and strategy has always been a priority. And there’s no one better than Suresh Raina to deliver our message and invite people to enjoy online rummy in a safe and secure environment.”
The ‘Culture of Champions’ campaign launched last year and featured sporting legends like Abhinav Bindra, Harbhajan Singh, Mahesh Bhupathi, and Pankaj Advani.
Speaking on his association, Suresh Raina said, “Being successful at rummy requires the same mental skill, concentration, and looking at competitor strategy as judging a difficult situation on the cricket field. RummyCulture’s appeal lies in its focus on becoming the most trusted platform for rummy players and how it brings together players in a fun, easy-to-play environment while constantly testing their skills with real players. I’m glad to champion this ‘culture of champions’ campaign and look forward to the rise of this pure Indian game.”
Watch the campaign video here:
https://youtu.be/ikYQwdE7UFg
About RummyCulture
Launched in 2017 by Gameskraft, RummyCulture boasts of a community of over one crore users. The platform’s games are designed on an extremely user-friendly UI and make it convenient for first-time players to understand and play the game hassle free. RummyCulture is a world record holder for hosting the world’s largest online rummy tournament and is an ISO 9001:2015 certified gaming platform. The platform is also RNG certified, which means table and player selection is 100% random and not triggered by any specific algorithm.
