Business
The House of Suntory Presents ‘One Night in Toki-O’ Bringing in the Essence of Old and New Japan in Hyderabad
Business Wire India
The House of Suntory, the Founding House of Japanese Whisky, recently hosted ‘One Night in Toki-O’ in Hyderabad on the 9th of August. ‘One Night in Toki-O’ is an exciting event aimed at exploring the essence of Japan through creative reinvention. The evening celebrated the confluence of ‘Old meets New’, featuring Toki™ Suntory Whisky from the iconic portfolio of The House of Suntory.
‘One Night in Toki-O’ is a concept that takes the audiences to the streets of Tokyo, a modern version of Japan where the juxtaposition of old and new sparks creative reinvigoration. A vivid world that is dynamic, playful, and whimsical, providing cultural enrichment through the discovery of a new piece of Japan that is exciting, engaging and fun. In partnership with Toki™, the event captured the essence of Japan by merging its rich traditions with a modern, innovative approach.
Toki™ is a blended whisky inspired by Japan’s culture, heritage, and future-forward outlook. It is a fusion of three storied brands from Suntory’s portfolio – Yamazaki, Hakushu, and Chita – creating a blend that excites whisky enthusiasts and beginners alike. Representing the best of old and new, Toki™ Suntory Whisky blends the rich legacy of The House of Suntory with Japan’s cultural traditions and modern spirit, resulting in a groundbreaking and timeless whisky.
Reflecting on the event, Rohan Jelkie, Brand Advocacy Head, Suntory Global Spirits expressed, “Following the success of ‘One Night in Toki-O’ in Mumbai and Bengaluru, it was a true delight to host this unique experience in Hyderabad celebrating Japan’s cultural richness by blending tradition and innovation. Our goal was to immerse guests in a captivating journey that mirrored the harmonious blend of tradition and innovation embodied by Toki™ Suntory Whisky. By recreating the vibrant energy of Tokyo, we sought to create a sensory experience where ‘Old meets New’ in every sip and sight. As the evening unfolded, from the immersive Tokyo ambiance to tasting sessions revealing Toki’s intricate layers, each moment reflected the essence of Japanese craftsmanship and modern allure. Beyond celebrating the spirit of Japan, these events underscored our dedication to redefining the standards and setting new benchmarks for immersive experiences.”
At the event, the essence of Japan came alive, transporting attendees into the heart of Japanese culture. It began with an intimate mixology workshop by Shibani Surkund, Portfolio Advocate, West, Suntory Global Spirits, delving into Suntory’s rich heritage and its cultural integration. Beyond merely demonstrating the artistry of mixology, the session shed light on the revered Japanese Highball tradition, a drink deeply entrenched in Japanese culture, celebrated for its simplicity and nuanced palate. This resonates deeply with Japanese culture, where the Highball has long been embraced as a popular means to savour whisky. Suntory Global Spirits has always played a pivotal role in popularising the highball as a drink, making whisky more accessible to consumers in Japan.
The guests also enjoyed a vinyl listening session featuring Japanese music that immersed everyone in Japan’s enchanting sounds. The event featured The Toki Art Studio, an interactive screen printing & Hanko stamp workshop along with curated culinary delights inspired by the streets of Japan. The festivities culminated in a mesmerising musical performance, leaving guests with lasting memories of a night infused with the magic of music and art.
Held at The Quorum, Hyderabad, the event celebrated the rich tapestry of Japanese heritage and contemporary creativity. Through a fusion of interactive workshops, tantalising cuisine, and soul-stirring performances, attendees were transported on a cultural odyssey, discovering the timeless allure of Japan.
‘One Night in Toki-O’ is a concept that takes the audiences to the streets of Tokyo, a modern version of Japan where the juxtaposition of old and new sparks creative reinvigoration. A vivid world that is dynamic, playful, and whimsical, providing cultural enrichment through the discovery of a new piece of Japan that is exciting, engaging and fun. In partnership with Toki™, the event captured the essence of Japan by merging its rich traditions with a modern, innovative approach.
Toki™ is a blended whisky inspired by Japan’s culture, heritage, and future-forward outlook. It is a fusion of three storied brands from Suntory’s portfolio – Yamazaki, Hakushu, and Chita – creating a blend that excites whisky enthusiasts and beginners alike. Representing the best of old and new, Toki™ Suntory Whisky blends the rich legacy of The House of Suntory with Japan’s cultural traditions and modern spirit, resulting in a groundbreaking and timeless whisky.
Reflecting on the event, Rohan Jelkie, Brand Advocacy Head, Suntory Global Spirits expressed, “Following the success of ‘One Night in Toki-O’ in Mumbai and Bengaluru, it was a true delight to host this unique experience in Hyderabad celebrating Japan’s cultural richness by blending tradition and innovation. Our goal was to immerse guests in a captivating journey that mirrored the harmonious blend of tradition and innovation embodied by Toki™ Suntory Whisky. By recreating the vibrant energy of Tokyo, we sought to create a sensory experience where ‘Old meets New’ in every sip and sight. As the evening unfolded, from the immersive Tokyo ambiance to tasting sessions revealing Toki’s intricate layers, each moment reflected the essence of Japanese craftsmanship and modern allure. Beyond celebrating the spirit of Japan, these events underscored our dedication to redefining the standards and setting new benchmarks for immersive experiences.”
At the event, the essence of Japan came alive, transporting attendees into the heart of Japanese culture. It began with an intimate mixology workshop by Shibani Surkund, Portfolio Advocate, West, Suntory Global Spirits, delving into Suntory’s rich heritage and its cultural integration. Beyond merely demonstrating the artistry of mixology, the session shed light on the revered Japanese Highball tradition, a drink deeply entrenched in Japanese culture, celebrated for its simplicity and nuanced palate. This resonates deeply with Japanese culture, where the Highball has long been embraced as a popular means to savour whisky. Suntory Global Spirits has always played a pivotal role in popularising the highball as a drink, making whisky more accessible to consumers in Japan.
The guests also enjoyed a vinyl listening session featuring Japanese music that immersed everyone in Japan’s enchanting sounds. The event featured The Toki Art Studio, an interactive screen printing & Hanko stamp workshop along with curated culinary delights inspired by the streets of Japan. The festivities culminated in a mesmerising musical performance, leaving guests with lasting memories of a night infused with the magic of music and art.
Held at The Quorum, Hyderabad, the event celebrated the rich tapestry of Japanese heritage and contemporary creativity. Through a fusion of interactive workshops, tantalising cuisine, and soul-stirring performances, attendees were transported on a cultural odyssey, discovering the timeless allure of Japan.
