Tribal products showcased at ‘Solstice for Times Square 2021’, an event organised for International Day Of Yoga at New York

As a part of celebrations of International Day of Yoga , the Consulate General of India in New York organized a day-long event to showcase Yoga, holistic health, Ayurveda and wellness at New York’s Times Square. Attended by over 3000 people, the event at the iconic location in New York was a key attraction.

As a part of its mission to promote tribal products and connect tribal entrepreneurs access to larger national and international markets, TRIFED had collaborated with the Consulate General Of India in New York to explore this channel for popularizing ethnic products in the United States of America. Following the success of this event, further avenues are also being explored which will help give tribals a chance to display their unique range of products to a larger international audience.

Some potential opportunities being explored are the inclusion of Tribes India products in the gifting product list of the Consulate General of India New York Office; possibility of tie-up of Cultural and Innovation Centres in the USA with TRIBES INDIA; and potential opportunities of working together for Sustainable Living Projects in the East and West Coast, to name a few.