Virtual Event Platforms Market to Surge to USD 45,292.4 million by 2034, Driven by Remote Work and Digitization Trends | Future Market Insights, Inc.
Virtual event platforms provide detailed analytics on attendee behavior, such as session participation, content downloads, and interaction times. This data is quite valuable for sponsors and marketers, as it offers detailed metrics to measure ROI and improve future marketing campaigns.
NEWARK, Del, Aug. 22, 2024 (GLOBE NEWSWIRE) — The global
Restraints:
Despite the positive outlook, the market faces challenges such as “virtual fatigue,” a phenomenon arising from overexposure to online events. As the number of virtual events increases, attendees are becoming more selective, leading to declining participation and engagement. Companies failing to innovate and offer differentiated experiences may struggle to retain market share.
Recent Market Developments:
- Microsoft and InEvent Partnership (July 2023): Microsoft partnered with InEvent to enhance virtual and hybrid event experiences within its Office 365 ecosystem.
- Zoom’s New Event Management Solution (January 2023): Zoom expanded its offerings with a new event management solution that includes advanced production, branding, and analytics tools.
- Cvent and American Express Collaboration (October 2022): Cvent, in partnership with American Express, introduced expanded virtual payment capabilities within its Event Marketing & Management platform.
Key Players:
- Cisco Systems
- Zoom Video Communication Inc.
- Microsoft Corporation
- vFairs
- Cvent Inc.
- Evenium
- SpotMe
- Cadence
- 6Connex
- Accelevents
- InEvent, Inc.
Key Segments of Virtual Event Platforms Industry
By Solution:
In terms of solutions, the industry is segmented into software and services.
By Enterprise Size:
In terms of enterprise size, the industry is segregated into Small Offices (1-9 employees), Small Enterprise (10-99 employees), Medium-sized Enterprise (100-499 employees), Large Employees (500-999 employees), and Very Large Enterprises (1,000+ employees).
By End User:
The End User is classified by Enterprises/corporations, Event Management Agencies, Academic Institutions, Trade Show Organizers, and Others.
By Region:
Key countries of North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe, and Middle East and Africa (MEA) have been covered in the report.
Author by:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management a consumer electronics will likely remain the leading end-use sector cross verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client’s requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
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