Worldwide Functional Beverage Industry to 2026 – Increasing Health Awareness Regarding the Consumption of Functional Beverages Presents Opportunities – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Functional Beverage Market Research Report by Product Type, Distribution, and Region – Global Forecast to 2026 – Cumulative Impact of COVID-19” report has been added to ResearchAndMarkets.com’s offering.

The Global Functional Beverage Market size was estimated at USD 108.88 billion in 2020, is expected to reach USD 120.28 billion in 2021, and projected to grow at a CAGR of 10.49% reaching USD 198.12 billion by 2026.

Competitive Strategic Window

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Functional Beverage Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis

The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario

The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Functional Beverage Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Functional Beverage Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Functional Beverage Market?

4. What is the competitive strategic window for opportunities in the Global Functional Beverage Market?

5. What are the technology trends and regulatory frameworks in the Global Functional Beverage Market?

6. What is the market share of the leading vendors in the Global Functional Beverage Market?

7. What modes and strategic moves are considered suitable for entering the Global Functional Beverage Market?

Market Dynamics

Drivers

• Consumer’s increasing health awareness and inclination towards non-alcoholic beverages
• Consumer readiness to pay a premium price for various functional advantages
• Growing demand for energy drinks in the sports sector
• COVID-19 outbreak provoking demand for immunity boosters

Restraints

• High cost of functional beverages
• Stringent government regulation

Opportunities

• Increasing health awareness regarding the consumption of functional beverages
• Expanding product portfolio to address the use of natural ingredient and technological advancements in functional beverages
• Attractive availability through online channel

Challenges

• Worrying trend of mixing functional drinks with alcohol

Companies Mentioned

• Archer Daniels Midland Company
• Campbell Soup Co.
• Danone S.A.
• DuPont Nutrition & Health,
• Fonterra Co-operative Group Limited
• General Mills, Inc.
• Glanbia PLC
• Kraft Foods Group, Inc.
• LycoRed Ltd.
• Monster Energy Company
• Nestle S.A.
• PepsiCo, Inc.
• Red Bull Gmbh
• Suntory Holdings Limited
• The Coca-Cola Company

For more information about this report visit https://www.researchandmarkets.com/r/lc9uzd

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